It’s no question that Steve Harvey has laid a blueprint on the heights aspiring comedians can reach. After announcing his retirement from stand-up comedy several years ago, Harvey has launched a collection of new ventures under his brand. His ability to host four major platforms successfully, recently caught the attention of AdWeek in which the publication put one of TV’s most recognizable faces on their cover. In his feature with AdWeek, Harvey opens up about managing his schedule, his drive, and not being limited in one box.
Here’s a few excerpts from his feature with AdWeek:
Getting Hollywood buzz is one thing, but getting Hollywood buzzed is a feat few can pull off. Harvey is one of them. He is the host of four hit TV shows right now—Little Big Shots on NBC, Celebrity Family Feud on ABC (last summer’s biggest new series in total viewers and adults 18-49), the syndicated Family Feud and his syndicated daytime talk show, Steve Harvey—with a fifth, an ABC business-reality series tentatively titled Dream Funder, ordered for midseason—in addition to a daily morning radio show. While networks are finding it tougher than ever to reliably draw audiences, Harvey is churning out one success after another, in a variety of genres and dayparts. As the broadcast upfront presentations kick off this week, Harvey’s shows provide a model for networks and advertisers seeking a mass audience. “It has enabled me to cross all genres, all age groups,” Harvey explains of his diverse programming. “I’ve got kids all the way up to grandmothers.” What’s his secret? A combination of relatability and humor, says Rob Mills, svp, alternative series, specials and late-night programming at ABC.
Harvey on not wanting to be put in a ‘Black Box’
“Television has a funny way of putting everything in boxes, so it fits. You’ve got to stop putting people in the ‘African-American’ box and the ‘Latino’ box and the ‘white’ box, and then you get your advertising dollars based on that,” says Harvey, who points out that his WB sitcom drew ratings similar to those of other shows on the network like Buffy the Vampire Slayer, yet got fewer ad dollars because it was deemed a “black” show. “Put me in a general-market platform and I’ll perform in general-market platforms,” he says. “Don’t put me in the ‘black’ box because I’m going to bust out of it. I have fans from all walks of life.”
You can read the full article here.
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